Digital Ad Sales Mobile Business Intelligence

Background

US based publication giant had one of their client asking them to handle their ad sales initiatives.

Challenge

Due to less detailed and perplexing reporting system of their website, this US based publication giant was unable to get the actual nature of the traffic and its source. The data research was getting tough for them to plan new initiatives, resulting in extra expenditure and wrong targeting. The client wanted a handy, quick and easy interface that can be used on various mobile devices to get an in-depth and highly detailed analytics of the sales and marketing initiatives.

Solution

Provide a comprehensive end-to-end mobile BI solution with our in-house industry experts. Break down the enormous data to frames through Talend, and simultaneously form the business intelligence solution with MicroStrategy. Thus, provide handy data management along with granular analytics to the level of time series detailing, demographic insights, predictive exploration and ‘what if’ analysis. Team developed the entire solution from ideation to implementation.

Result

It helped Digital ad sales managers to manage products/pages (portfolios/content) and campaigns, in order to get more audience & revenue (essential to run online publication business). It also helped manage everyday usage to check revenue data, user data, key metrics, source of traffic, trend analysis and strategize future actions based on what-if analysis.

Impact

The client got a, quick and easy interface that can be used on various mobile devices to get an in-depth and highly detailed analytics of the sales and marketing initiatives. This resulted in more audience and revenue.